News & Updates

value

  1) WHERE DO YOU SEE VALUE IN INTANGIBLES?   2) CAN THIS “VALUE” BE MEASURED?   3) HOW CAN “VALUE” BE MAXIMIZED?    
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Flashback: Yahoo gets its Yodel

As part of our flashback series, we take a look back at the Yahoo Yodel which was the first sound mark to be registered in India under the Trade
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Designers get IPR savvy

Safir Anand speaks to Times of India about fashion designers realising the importance of protecting their creations. Not just protecting exclusivity in originality, Safir talks about how intellectual property is essential
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