A look at comparative and parody advertisements in India and an analysis of the uncharted common law for comparative advertisements. Comparative Advertisements consist of various sub species, some
Contextual advertising allows advertisers to target ‘keywords’ which internet users search for and then displays ‘sponsored results’ atop the natural search results. In this click-button age, the first
When assessing advertisements for their content and value, it is important not only to look at the guidelines that may be prescribed by national regulatory bodies. Heraclitus said
Interest in the repealed exclusive marketing rights provisions has been revived by a Supreme Court ruling clarifying the effect of the repeal cases on pending and decided applications.
