{"id":352,"date":"2011-09-01T10:56:48","date_gmt":"2011-09-01T05:26:48","guid":{"rendered":"https:\/\/old.anandandanand.com\/oldupdates\/?p=352"},"modified":"2016-09-28T09:59:23","modified_gmt":"2016-09-28T04:29:23","slug":"searching-for-a-new-phone-online-what-do-you-do-and-what-are-the-risks","status":"publish","type":"post","link":"https:\/\/old.anandandanand.com\/oldupdates\/searching-for-a-new-phone-online-what-do-you-do-and-what-are-the-risks\/","title":{"rendered":"Searching for a new phone online: what do you do and what are the risks?"},"content":{"rendered":"<p><em>Contextual advertising allows advertisers to target \u2018keywords\u2019 which internet users search for and then displays \u2018sponsored results\u2019 atop the natural search results.<\/em><\/p>\n<p>In this click-button age, the first thing you would do if you lost your phone is go online, open a search engine and type the name of the most common brand of phone you know. But then what happens? The first option that pops up on the search engine is not the most common brand but the second most common brand of phones. You are slightly confused and wonder whether this is now the \u2018best available option\u2019. So you click on the link and purchase the second most common brand of phone, which you now believe is the most common brand.<\/p>\n<p>You have just become a victim of a \u2018contextual advertisement\u2019.<\/p>\n<p><em>Authored by Nishchal Anand and Lakshmi Kruttika Vijay.<\/em><\/p>\n<p><em>This chapter was published in WIPR\u2019s Trademarks and the Internet 2011.<\/em><\/p>\n<p><a href=\"http:\/\/www.trademarksandbrandsonline.com\/article\/contextual-advertising-a-free-ride-for-infringers\" target=\"_blank\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contextual advertising allows advertisers to target \u2018keywords\u2019 which internet users search for and then displays \u2018sponsored results\u2019 atop the natural search results. In this click-button age, the first thing you would do if you lost your phone is go online, open a search engine and type the name of the most common brand of phone [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[88,100,34],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/old.anandandanand.com\/oldupdates\/wp-json\/wp\/v2\/posts\/352"}],"collection":[{"href":"https:\/\/old.anandandanand.com\/oldupdates\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.anandandanand.com\/oldupdates\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.anandandanand.com\/oldupdates\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.anandandanand.com\/oldupdates\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":2,"href":"https:\/\/old.anandandanand.com\/oldupdates\/wp-json\/wp\/v2\/posts\/352\/revisions"}],"predecessor-version":[{"id":354,"href":"https:\/\/old.anandandanand.com\/oldupdates\/wp-json\/wp\/v2\/posts\/352\/revisions\/354"}],"wp:attachment":[{"href":"https:\/\/old.anandandanand.com\/oldupdates\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.anandandanand.com\/oldupdates\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.anandandanand.com\/oldupdates\/wp-json\/wp\/v2\/tags?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}